As PR specialists, we can help to boost your Google rankings through organic SEO.

We pitch, write, and secure coverage for our clients with industry-leading online media titles. This earned media exposure can generate backlinks with the Domain Authority that Google is looking for.

Quality backlinks boost your own Domain Authority, helping to elevate your ranking in search engine results. High quality earned links connect you directly with customers through media exposure and organically generated backlinks.

Targeted PR – the content HTP Communications creates – helps drive web traffic and reinforces our clients’ most important messages in the minds of stakeholders: customers, shareholders, peers, and prospects.

Paid SEO often disappears quickly, but backlinks acquired organically can work for you indefinitely, continuing to boost your digital presence long after your content is published.

Fundamental to our PR strategy at HTP Communications is the quality and reputation of the media titles and websites we work with, sites with high Domain Authority. Our relationships with sector-specific journalists and our deep understanding of the industries where we operate mean that we know the content editors and their readers want. We provide that content, telling our clients’ stories, positioning them as leaders, and earning the quality backlinks that are so valuable to a comprehensive digital marketing strategy.

Ultimately, generating high quality backlinks is a crucial aspect of any off-page SEO strategy: building authority and trust in your business; increasing visibility and brand awareness with your target audiences; driving referral traffic to your site through reader engagement, and boosting your return on investment in PR.

Maximise the value of your PR. Engage your audience with your stories, told in your voice, through the publications read and trusted within your industry.

Many followers place greater weight and trust in organic posts than they do in paid-for content. Earned media coverage can raise your social profile, amplifying your brand messages and building trust in a crowded space. An integrated PR strategy creates a range of assets ready to be repurposed for your social channels.

Leveraging media relations alongside an in-depth understanding of target sectors, thought leadership editorial positions you as an authoritative voice in your industry. Sharing these earned assets across social channels builds community engagement, showcasing your business and helping to start conversations with potential customers and keeping you front-of-mind with clients.

HTP Communications can help hone your authentic corporate social voice, ensuring it reaches and engages with your audience, conveying the right messages and the best content.