If your product is innovative, your prospective customers may not even know they need it. We love promoting innovation and are adept when it comes to launching new products, raising awareness of the problems and how our clients solve them.

And, when you have a new company announcement, our network of media contacts across sectors such as engineering, energy, manufacturing, agriculture, science and technology, helps us to gain the coverage you need.

People like to know what’s happening in their sector – and everyone loves a good story.

We have excellent relationships with editors and journalists. Our understanding of their needs helps us to secure quality coverage. This is our lifeblood, and we put it to work for our clients from day one.

We generate earned media – arguably, the most trusted and valuable content a business can have. We provide the features editors need, and the stories their readers want.

Trustworthy and relevant features convey expertise, engage customers and peers, and keep our clients front-and-centre. Always scanning for editorial opportunities, we emphasise our clients’ stature, while raising profile across target markets, assisting business development and sales.

A programme of strategic editorial features and media coverage often becomes the cornerstone of our clients’ marketing campaigns.

It’s vital to communicate what sets your business apart. Your expertise and knowledge, your insight into what’s driving your sector and what the future holds: this is what truly differentiates you.

With a deep understanding of the sectors we work with and the clients we work for, we produce insightful thought leadership pieces and raise the profile of companies and key executives, alike.

We help set the right tone, crafting an authoritative voice to gain the coverage that gains the attention of the right audience, amplifying your company’s message and conveying your expertise and credibility.

These are an excellent way to demonstrate your capabilities and credentials to prospective customers. When well-crafted and promoted in the right way, articulating how your product solved x problem, reduced customer costs by y amount, a case study will grab the attention of customers and prospects with compelling immediacy. Demonstrating your understanding of customers’ problems, and your capabilities to overcome these issues, builds credibility and trustworthiness: cornerstones of your PR and your sales strategies.

We love writing case studies: understanding customers’ problems and showing how our clients solve these, and highlighting the immediate benefits and wider relevance for companies facing similar issues.

Case studies often feature in commissioned editorial, where we combine clients’ thoughts and opinions, highlighting products and services alongside vivid and interesting examples of solutions to real-world problems.

Achieving recognition and endorsement through award wins can enhance your reputation, throwing a spotlight on your products, services, and your company culture. We communicate your successes through press coverage to celebrate achievements and boost your brand positioning.

We help clients identify the most appropriate awards, collating the information and evidence required, and crafting submissions to tell a compelling and persuasive story.

When our clients have wins, we shout about it and promote your success stories.

Working closely with all our clients, we gain a deep understanding of what drives their business and often help inform their strategic development through research.

We offer insight into target markets, including horizon scanning for relevant aspects such as funding opportunities – and we assist in preparing funding bids – along with insight into legislative changes and tailored market intelligence.

Our research helps generate thought leadership PR and can inform sales and marketing strategies.