Global leaders in nonwovens innovation and product development, NIRI work with companies across a breadth of sectors – from medical and hygiene to automotive, food and beverage, clothing, and construction. With world-class scientific expertise and industry-leading facilities, NIRI are working at the forefront of sustainable innovation.

HTP Communications work with NIRI to position them as global leaders with scientists, engineers, and analysts who are all top in their field. NIRI specialise in commercial R&D, helping to grow businesses through product innovation to create positive impacts for clients and for society as a whole.

NIRI have completed over 900 projects for more than 450 clients. They support some of the world’s leading innovators with game-changing aspirations. The very nature of NIRI’s work means that client confidentiality is paramount.

We share NIRI’s own successes and news – promoting their corporate investments and how these benefits their clients. We talk about the issues and developments that interest NIRI’s innovation scientists – gleaned from their industry expertise, research, and ongoing project insights. And we promote their insights into topical debate: around legislative changes and their impacts, and considering industry trends and broader technical and social concerns.

We regularly gain high-profile coverage for NIRI, amplifying their messages and promoting their stories within specialist nonwovens and technical textiles sectors as well as generating coverage of their sustainable approach to product development across key target sectors including filtration, converting, med-tech, and pharma.

Coverage includes in-depth features looking into topical issues such as PFAS, and often creates organic SEO high quality backlinks, sometimes linking directly through to white paper downloads where valuable sales leads can be generated. All of this is earned media – authentic, trusted, and valued by peers and clients.